LinkedIn outreach glossary

InMail

InMail is LinkedIn's paid messaging feature that lets you message people you're not connected to, with a limited monthly allotment on premium plans.

InMail reaches prospects without a connection first, but volume is capped and costs add up quickly, making it hard to scale as a primary channel.

Most scalable outreach relies on connection requests plus follow-ups from warmed accounts, reserving InMail for high-value targets where a direct message is worth the credit.

Put it into practice

TopClozer runs inmail the safe way — on managed sender accounts, with AI writing every touch and one inbox for every reply.